Something blue and new... Or perhaps something raunchy for you?
by Keith G Emuang, 1 September 2003

Wedding keepsakes - you've got the pictures, video, guest books and the odd present. It's what you may like to show off to your children or grandchildren one day. What about a memento solely for the both of you to remember your special day? Yes, you've exchanged bands and vows but others have seen it or heard it.

Here's a thought. How about a collection of raunchy photos of the both of you - something so private and intimate that expresses the real reason why you chose the other as a partner for life - because of the lust, passion and love you felt for each other?

Attitude Photography is a photo studio set up by proprietor-photographer Eric Er especially for couples seeking an alternative and radical way to celebrate their matrimonial union. With his sharp eye for the perfect mood shots, Eric with over twenty-years of experience admits that while his work has been labelled raunchy and shocking by some people, the end result is nothing less than a tasteful collection of the couple's initial journey of matrimonial intimacy.

Preferring to steer away from the more traditional offerings of bridal photography, Eric seeks to define an attitude or statement that shouts drama, sensuality and self-expression. Eric asserts, "I have never had a complaint from my customers about the end-result. They are almost always thrilled to be looking so glamorous and more importantly, so natural and yet expressive."

True to his professionalism, passion and drive for taking the perfect shots, Eric thrives on making common folk, men and women look unbelievably confident, fashionable and of course, sexy. That probably stems from Eric's heavy past involvement in the fashion and glamour circuit. This distinctive mark of high fashion has endeared Eric to many wedding couples who appreciate his signature style.

A self-proclaimed perfectionist, Eric would sometimes undergo a painstaking wait until the couple is in the right mood or exudes the desired expression for his shot. Although some couples initially display shyness, Eric has mastered the art of bringing them out of their shell and prompting them to be a little daring. But once they see the results, their appreciation is obvious - what Eric says, "Makes my job so fulfilling".

Quality of service is of prime importance to Attitude Photography. Eric says, "Our photography sessions are really fun sessions where couples are given a great deal of encouragement and guidance. We actually treat everyone of our clients as our friends, and this has proved to be the fastest way to open them up."

Adding to that, Eric offers couples invaluable advice on how they can prepare for the shoot, such as what to wear, where to get it and even does some make up and hair for those who need the added touch ups. If anything, the photo collection he presents them with in the form of an album will be a lovely personal storybook of a couple's love, passion and lust for each other - something to treasure far into their days together as husband and wife.

Attitude Photography is located at 666A Geylang Road between Lorong 40 and 42. For more information or to speak to Eric personally, call 6745 8526 (Fax: 6748 9752) or you can email him at ericer@attitude.com.sg. You can also check out his website at www.attitude.com.sg.