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Leading local jeweller, Goldheart Jewelry, unveiled its new concept flagship store at International Building, Orchard Road. Decked in classic hues of black, white, and cream, the modern-looking, warm and inviting store reflects Goldheart elegant, romantic and enduring brand personality as well as the sophisticated and discerning taste of Goldheart’s shoppers.  This new store concept is part of Goldheart’s continued effort to enhance its store ambience and to provide customers with the ultimate jewellery shopping experience. “The moment you step into the store, you will notice it’s all about love and romance,” said Ms Magdalene Eng, Senior Branding Manager of Goldheart Jewelry. “Our new store design also conveys Goldheart’s timeless style and exudes an international feel, inspired by the urbanscape of cosmopolitan cities like New York, London and Paris,” added Ms. Eng. The revamped flagship store now features a stair entrance at the front of the store, facing bustling Orchard Road. Inside, the store is carefully organized to allow customers to move from one jewellery category to the next with great ease and clarity. A leader in contemporary bridal jewellery, Goldheart has specially tailored a wedding showcase area with the largest and latest range of bridal jewellery and wedding bands. This romance-filled corner allows couples to relish the joyous moment of choosing the perfect bands and jewellery for their big day. The highlight of the evening was the unveiling of Lisa Ang’s specially designed “Voyage” love band that encapsulates the 13 wonderful years of marriage of Lisa and her husband, Ivan Rantung. Goldheart also offers a wedding concierge service. With essential wedding information at their finger tips, Goldheart’s retail staff can recommend to-be-wed couples a selection of professional photographers, make-up artists, hairstylists, florists and bridal studios for their big day.  In addition, Goldheart is collaborating with wedding planner Wedding and Romance to provide a comprehensive complimentary wedding planning and consultation service to customers who purchase wedding bands or bridal jewellery. This consultation service includes guidelines and checklist, referrals of service providers, marriage license information, basic budgeting, creative and innovative ideas, and etiquette advice. Patrons of Goldheart’s bridal jewellery collection or wedding bands will also be entitled to a complimentary personal shopping session at TANGS with their in-house Fashion Advisor. Not to be missed at the newly-revamped flagship store is the exceptional Celestial™ Diamond showcase area, where the scintillating range of the world’s first 73-facet starburst diamond jewellery, exclusive to Goldheart, are displayed. In the next quarter, other Goldheart stores will be revamped with this new look progressively. No jewellery store is complete without the most precious blings. Making its debut at the unveiling of the newly-revamped flagship store is the COVET pendant, inspired by Hollywood style maven Sarah Jessica Parker and her new whimsically seductive fragrance. A special collaboration between Goldheart Jewelry and Coty Prestige, COVET pendant is an irresistible diamond bloom that flourishes with the brilliance of Celestial™ diamonds, the world’s first 73-facet starburst diamond.  Crafted on glittering white and rose gold with 304 Celestial™ diamonds, and weighing 15 carats, COVET is classic, feminine and seductive and a must-have item this Fall/Winter for any fashionista or fan of the celebrity icon. COVET jewellery collection by Goldheart Jewelry is available at all Goldheart stores from November 2007.
For more information or loans, please contact: Ling Doh Kin Issued on behalf of: Magdalene Eng About GOLDHEART JEWELRYConstantly at the forefront of jewelry trends and designs, Goldheart Jewelry offers a wide range of high quality jewelry pieces for the modern discerning consumer. Pioneers in making white gold and platinum fashionable, Goldheart has set high standards and original trends that have earned the company the well-deserved reputation as a trustworthy and innovative jeweler. Goldheart offers romancing couples and couples-to-be the perfect affection jewelry, engagement rings or wedding bands symbolic of the eternity of love and memories of romance. Goldheart is also known for its exclusive Celestial™ diamond, the world’s first 73-facet starburst diamond. The Celestial™ diamond is GIA-certified and design-patented. When viewed from top with a gem scope, the Celestial™ diamond reveals a spectacular starburst that no other diamond possesses. Winner at Singapore Tourism Awards 2006 for Best Shopping Experience – Specialty Store, Goldheart is committed to putting in uncompromising efforts to preserve its service and product excellence. |
